Why You Should Avoid Sub-Domains For Your Online Presence

If you want to launch an online presence for your business, you should avoid sub-domains. Sub-domains are arms of a top-level domain (TLD) and there are lots of restrictions associated to their use.

Owning a TLD is like buying a house while owning a sub web space is like renting a house. With a TLD, you have full control over your website and can do whatever you like with it. You can easily manage growth with a TLD as you only need to change your web hosting when your business grows. But if you are using a sub-domains and your business grows, you will have to get a TLD and this will lead to a change of address (URL).

Other benefits of a TLD that you won't get with a sub web space include DNS management, customizable email accounts (that is, you@yourcompany.com), database management, considerable bandwidth allocation, non-placement of unauthorized adverts on your website and so on. The only benefit of a sub web space is that you don't have t pay a dime for it. Consequently, if you are online for fun or your aim is to publish to certain groups of individuals without planning to monetize your posts, you can go for a sub-domain.

But if you are involved in a serious business and you want a successful online presence, you should get a top-level domain name. After all, it is not expensive to get a TLD and you can even register it for free if you deal with the right registrar. You will only be required to get a certain web hosting package and the free TLD will be included in the package. You should not take a risk with a sub web space because the long-term adverse effect is more than the short-term benefit it will give you. Hence, you should be careful with something like 'yourbusiness.companyABC.com', which is a sub-domain, but go for 'yourbusiness.com', which is a top-level domain.



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How To Register A Free .Com Domain Name For Your Small Business

For your small business to grow tremendously, you must launch it on the internet. There are many ways of launching a website but the best option is to register a .com domain name (i.e yourbusiness.com). Registering a domain is as easy as ABC and you can even get it for free.

There are many web hosting service providers that are giving out free .com domains for purchase of certain web hosting plans. The plan must cover at least 12 months in order to benefit from this freebie. All the features of paying for a .com domain will be included in the deal except that you may not be able to transfer it to another person during the first year.

The advantage of this offer is that instead of paying for both the registration and web hosting, you will only pay for web hosting. As a small business owner, it will save you some amount of money which will be useful in moving your business forward. You will also have access to valuable product features like unlimited bandwidth, multiple customizable email accounts, multiple sub-domains, DNS management, MySQL for database management and so on.

 However, the domain name is renewable every year and that means you will be paying for its renewal every year after the first year that you will get it for free. In addition, if you want to save cost in web designing, there are free web designing tools for you to use and you will build a splendid website in few minutes. Putting your business online and boosting your revenue in the process should not give you sleepless nights. With a little sum of money, your business will be live on the World Wide Web and your competitors will be amazed at your success.



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Choosing The Right Domain Name To Boost Your SEO

In order for your website to rank well on search engines, you should include choosing the perfect domain name in your SEO strategy. A lot of search engines, including Google, tend to give weight to keywords in the domain name, hence, it is a good idea to consider the following points when selecting a name.

The uniqueness of a name is very important as it gives a brand value to the name. You should avoid registering domains that are similar in URL to one another or by adding hyphens to an already registered name. Creating an online brand for yourself is very important, consequently, keywords should be used creatively in domain names. The best strategy is to add a word to the beginning or the end of the keyword in order to make it unique. Look at these examples and you will get the idea of what I mean; ixwebhosting.com, flightscity.com, sofreedomains.com, domainnamewire.com, etc.

If you are purchasing a domain from the secondary market (e.g Sedo, Godaddy, DomainNameSales, etc.), you should ensure that it is in the good books of search engines, especially Google. It is advisable for you to stay away from penalized sites so that you won't spend all your time and money in fixing them. In addition, the name must include keywords and be unique. It must also be linkable because if it is not, it will be difficult for you to boost its link profile and page rank.

Your SEO strategy begins with choosing the right domain name and if you get it right at this stage, your online adventure would be meaningful. As part of your SEO strategy, your name should not be taken lightly as it can make or mar your online campaign.


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