If you don’t know about the new generic top-level domains (gTLDs), is either you are probably living in the moon or you are not familiar with the happenings on the World Wide Web. In order to open up the internet and encourage the registration of more defined names, the industry’s watch-dog (ICANN) introduced new gTLDs such as .bank, .church, .plumbing, .photography, .band, .agency, and so on. Expectedly, these gTLDs have tremendous effects on businesses – small, medium or large scale.
For trademark owners, they will have to register their
names in these new extensions so that they are not taken up by cybersquatters. Since
these new extensions are more defined, the owner of ‘firstbank.com’, for
example, will definitely need to register ‘first.bank’ and other related
domains that will be suggested at the point of registration in order to protect
the brand. This will certainly affect the budget of majority of trademark
owners because if they decide to feel unconcerned, they may eventually lose
more than they would have spent on registering these new gTLDs. The internet is
highly dynamic and it is very important for anyone with an online presence to
follow suit or risk being sidelined.
Furthermore, new business owners have a lot to gain from
these new gTLDs. It is not a hidden fact that getting an ideal .com name is
like trying to make a camel pass through the hole of a needle but getting an
ideal name is so much easier now. If you discover that your choice name has
been taken up in the .com extension and you can’t also get it in the .net,
.biz, .info and .org extensions, it is advisable for you to check the new
extensions. For example, if your intention is to register ‘Jackplumbing.com’
and you discovered that it has been taken, alongside .net, .biz, .info and .org
extensions, what you need to do is to register ‘Jack.plumbing’ and you are good
to go.
No comments:
Post a Comment