Thursday, April 30, 2015

The Importance Of An Ideal Domain Name For A Starter


If you are just starting out on the World Wide Web, getting the right domain name should be your top priority. The success of your website lies in getting a name that works with your business and no stone should be left unturned in achieving this. Domain names drive the internet because they are the first to be seen by potential visitors on search engines or other traffic sources before the actual visit to the websites. As a result of this, successful internet entrepreneurs do not play with the name they register for their websites.

The sale of some domain names at whooping sum indicates that they are very valuable. For example, homecare.com, classic.com and mymeeting.com were sold for $350,000, $172,500 and $164,100 respectively. I’m not encouraging you to close your bank account in order to register a name, after all domain name registration costs about $10 and you can even get it for free, but if you don’t choose right, you may not get the right result. It is important for you to register your business name as a domain name but as a starter and since top names may have been taken or expensive to buy, you can register an available domain and use it as a business name.

Furthermore, you must ensure that the domain name is not unnecessarily long. Internet users like names they can easily remember and if you properly carry out your research, you will discover that majority of successful websites have short names. You should keep to two to three words and if you will go beyond this limit, it shouldn’t be more than four words. Even though you are allowed to use up to 67 characters during registration, it is not compulsory for you to use all. The use of hyphens for two or more words is also not the best unless you don’t have any other choice. Potential visitors to your site will not like to include hyphens when typing your URL and this may lead to losing visitors to your competitors or even visitor apathy.

In addition, you can also consider other extensions if the .com extension of your name has been taken. You can register it in the .net, .info, .org or .biz extension but when promoting the name, you should not forget to add the extension. For example, if the name is ‘carlist.net’, you should not promote ‘carlist’ because you will be diverting many visitors to ‘carlist.com’. There are other new extensions that can be used in relation to your type of business. For example, we have .photography, .band, .club, .bank, .boutique, .church and so on. If a domain like ‘uniquephotography.com’ has been taken, you can register ‘unique.photography’. You can also take advantage of country code top-level domains (ccTLDs) if you are involved in a local business. Examples of some of them are .us, .uk, .ng, .in, .za, .cn, .es, .de and so on. They vary in registration length/criteria, automatic renewal dates, constant charges and procedures for transfer. When local prospects see domain names with the right ccTLDs, they will be more willing to do business with you.



Monday, April 27, 2015

How To Register Domain Names To Beat Competition


The World Wide Web is a keenly competitive environment and if you want a successful online presence, you must be ahead of your competitors. Domain name registration is the foundation of any internet business and it is at this level that competition actually starts. It is important for you to choose the right name to register as a domain, which is not a stroll in the park, and protect the name from manipulative tendencies of competitors or cyber criminals. Domain protection can be achieved through many means and some of them are discussed in this piece.

Register Common Extensions: The .com extension is the most popular in the world and after picking that extension for your domain name, you should consider other popular extensions like .net, .org, .info, and .biz. Even though there are many extensions available, the five mentioned above are the most popular. If these extensions are registered before you do, they can be used by your competitors to re-direct traffic to their websites.

Register Both Singular and Plural Forms of Names: If you register a name that is noun in its singular form, you should consider registering its plural form. For example, if you register ‘book.com’, you should also register ‘books.com’ because some of your prospects may type the latter into their browsers. Cybersquatters are in the habit of registering the plural forms of new domains, but if you register yours before they have the opportunity of doing so, you have beaten them to their game.

Explore Various Verb Tenses: You should consider other tenses when the word you are registering is a verb. For example, if you register ‘buy.com’, it is very important for you to consider ‘buying.com’. It is possible for a visitor to type buying instead of buy and if you are prepared for this, you won’t be caught unawares.

Use Hyphen: If your name has more than one word, you can add hyphen(s) to them in order to create variations. For example, if you have registered ‘callme.com’, you should register ‘call-me.com’ as a variation so that smart cyber guys will not get it and profit from your popularity.

Consider Misspellings: It is possible for a potential visitor to your site to misspell your name, hence, you should consider registering possible misspellings of your name. Weird can be misspelled as wierd, belief as beleif, article as artcle and so on.

Consider Homophones: Homophones are words that have the same sounds as another but generally with different spellings. A search engine user may be told to check out ‘byte.com’ but because it was not written for him, he went ahead to type ‘bite.com’. As a result of this, you need to come up with different homophones that are associated with your domain and register them.

Register .sucks: One of the new top-level domains is the .sucks and it is a very controversial extension. If you don’t register the .sucks of your domain name, your competitor or former employee may do so and use it to damage the reputation of your business. The extra amount of money that you will spend in registering these variations is incommensurable with the amount you will lose if you don’t.



Monday, April 20, 2015

Tricks Of Free Domain Name Registration In Today’s Competitive World


In today’s competitive world, getting a free stuff may seem impossible. However, since the word ‘free’ is a powerful marketing tool, it will continue to be favored by marketing experts to push products and services. As a result of this, you can take advantage of free domain name registration in order to launch your online presence – but you must know the tricks.

There are many free domain name registration offers online but getting a perfect one is not a piece of cake. If you are not very careful enough, you may get a wrong deal. This is because some free offers come with conditions and if you are not aware of them, you may have problems with the service later. Hence, it is very essential to get detailed information before putting down your name for a free domain. It is also important for you to know the type of domain you will get – a top-level or a sub-domain. A top-level domain (TLD) is ideal for any serious business while a sub-domain is good for those who want to make their online presence felt for fun.

However, it is not uncommon to find some conditions attached to getting a free domain. Typically, you may be asked to purchase a web hosting service before getting a free name and since you will have to host the name, this is not a big deal. But if you decide to go for a sub-domain, you will not need to pay for hosting because free hosting will also be provided for you. You only need to tolerate series of adverts that will be placed on your website on the discretion of the name and hosting provider. In order to be competitive in today’s world, a TLD is ideal for you because you will have the opportunity to manage it the way you like. The DNS control will be in your hands and you can manipulate it anyway you want. You can point it to any name server of your choice which is not possible with a sub-domain.

Furthermore, you should deal with a reputable registrar when registering your name. This is very important so that you will be happy at the end of the day. There are fake registrars online who will collect your money and give you nothing in return. In fact, the line that separates a genuine registrar and a fake one is very thin, hence, it is your duty to seek the right information that will lead you to a genuine one. You can ask around on the social media, forum sites or review sites to get first- hand testimonies that will lead you right. If you are required to exchange your credit card information in the process, you must be sure that you are exchanging the information with a trusted, reputable company. There are reputable registrars I know, like Godaddy, Name, Namejet, Register, 101Domain, just to mention a few, but it is advisable for you to confirm the reputation of anyone of them through any of the means mentioned above. This way, you will be rest assured that you are not wasting your time with a fake registrar and that your private information is safe. If you don’t take your free domain name registration serious, you may face the consequence later.




About The Publisher

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Olushola George Otenaike is a webmaster, web developer, domain broker, writer as well as blogger and he has been doing all these since 1999. He is the CEO at Netlink Web Developers, publisher of SoFreeDomains and owns many blogs as well as websites. His areas of interest include science, philosophy and politics.

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