Tuesday, September 29, 2015

How To Boost Your Website Revenue From Affiliate Programs

Affiliate marketing is a type of performance-based marketing in which affiliates are compensated by a business for every visitor or customer brought through the marketing effort of the affiliate. Some of world's top affiliate programs are organized by Linkshare, CJ (formerly Commission Junction), Amazon, Avangate, eBay, Clickbank, Shareasale, Flexoffers, just to mention a few. Making money from an affiliate program is not as easy as ABC because there are tactics you need to deploy in order to achieve the best result.

Target Your Advertisement: It is very important for you to display adverts that will be appealing to your audience. The only exception to this is if you sign up for programs that rotate adverts on your website automatically. If your site is about insurance, for instance, displaying adverts that are related to insurance will bring in a better result than doing otherwise. Proper targeting of adverts will give you a high click-through ratio (CTR) which will eventually lead to an increase in revenue.

Work Hard On Traffic Generation: If you will ever make money in affiliate marketing, you must work hard to generate traffic to your website. It is not all your visitors that will click on your ads, hence, you must attract a lot of visitors. Can you remember the last time you clicked on an advert on another website? That is why you need to promote your site properly in order to generate heavy traffic. Top website promotion strategies include search engine optimization (SEO), search engine marketing (SEM), social media marketing and so on.

Work Harder On Your Content: On the World Wide Web, content is king. The internet is driven by contents and only good ones can attract heavy traffic. Your major sources of heavy traffic are the search engines and they will only favor quality, original contents in their search results. In fact, good contents will also attract backlinks which are votes of support for your domain and quality backlinks will boost the search engine ranking of your site.

Rotate Your Adverts: You do not need to do this if you make use of a program that automatically rotates adverts. If an ad is not doing well based on statistics, remove it and replace it with another one. If an ad was doing well before but suddenly drops in performance, it is advisable to rotate it. The life of an advertisement can be prolonged by using different banners or texts for the same ad. Always monitor the statistics of your ads in order to be able to formulate the right strategy to manage them.

Use Both Text Links And Banners: Each of them have their strengths and weaknesses, hence, you should not limit yourself to one. Text links go along well with contents while pictures in banners make them attractive to visitors. You should make use of text links with your contents and make sure that banners are strategically placed to catch the attention of visitors. However, it is not advisable to flood your site with too many adverts or else you will scare away your visitors.

Practice Perseverance: Rome was not built in a day, consequently, you shouldn't expect quick revenue from affiliate programs. All the strategies mentioned above will take you time before you will start seeing the results. If you cannot persevere, there is no way you can achieve your goal. Quality traffic generation takes a lot of time and it is the major determinant of success in affiliate marketing. Content creation is time consuming and for your contents to appear in good pages (especially front pages) of search engine results takes time because search engine robots will analyze your contents over a period of time before deciding on the rank to give them on search results.

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Monday, September 28, 2015

Why A Small Business Owner Should Have A Website

Your small business can grow into a big one if you really desire it. Coming up with a strategic developmental plan is very vital in taking your business from its present level to the next. One vital ingredient of a sustainable developmental plan is to make your presence felt online. Having an internet domain, or rather, a website for your business will guarantee a speedy growth and the following reasons will prove my point.

24/7 Access To Your Business: With a properly built website, your customers will have access to your business anytime of the day, whether you are sleeping or having a vacation in Puerto Rico. This means that your customers, and even prospects, can have access to information about your business at their own convenient time and not your own convenient time (opening hours). Even on public holidays as well as weekends, access to your business is always granted.

Boost Your Customer Base: Since your site can be reached from any part of the world, your customer base would be broadened. Even if you are involved in a local business, a lot of people in your locality will consult the internet before taking many purchasing decisions. Hence, it is not only those involved in statewide, nationwide or worldwide businesses that require websites.

Improve Customer Service Through Feedbacks: The internet is interactive unlike the traditional media and this makes it easy for you to get feedbacks from customers which will be used to improve your service. You can provide comment section on your website where your customers can give their opinions about your service. You can also conduct online surveys to get adequate information about your customers and how to satisfy them better.

Improve Your Professional Image: When you add your domain name (www.yourbusinessname.com) to your business card, stationery and advertising materials, you will attract more attention and people will appreciate your level of seriousness. A well designed site makes you feel bigger than you are and attract high net-worth individuals to do business with you. An email address connected to your site (e.g. admin@yourbusinessname.com) is also an image booster for you instead of the free email address that promote other companies (e.g. yourbusinessname@yahoo.com).

Build Reputation With Prospects: Since your potential customers do not have any familiarity with your company, your website gives you a platform to showcase your accomplishments. By displaying the portfolio of your past work, customer testimonials, employee photographs and so on, you are gradually building trust and confidence with your prospective customers.

Cheaper Advertising: Online advertising is very cheaper compared to traditional forms of advertising. A brochure on your site that the whole world will see won't cost you much and you don't need the headache of reprinting or redistribution. You can make changes or upgrades to the brochure at anytime without fear of total reproduction. Even if you want to advertise your website on popular sites like Google or Facebook, you don't need to break a bank to do so. There are flexible online advertising plans like pay-per-click (PPC), pay-per-thousand impression (PPM), etc, and you can choose the amount you are willing to pay.

Stay Competitive: If you allow your competitors to get a website before you do so, you may find it difficult to catch up with them. On the other hand, if they have already gotten a site before you do so, you can outsmart them by analyzing their sites' online ratings and beat them. We are now in the information age and only those who play along that line will survive in this highly competitive world.

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Monday, September 21, 2015

How You Can Make Money With Your Website

Your domain should be a source of income for you and there are two ways of achieving this. You can sell goods/services on your website or place adverts on it.

If you want to make money with your website by selling goods or services on it, you must be able to accept credit card payments. This type of website is called an ecommerce website and you can set up your own merchant account with your bank in order to get the code that you will use to process credit card payments. This option is ideal for you if you are running a big business because it is a bit expensive. For a small business owner, you can use a third party payment gateway for credit card processing. This is a cheaper option as majority of payment gateway operators charge little (some are even free to set up) and have free order forms as well as free shopping carts for their customers. Some top online payment processors are PayPal, Volusion, 2Checkout, RegNow (for software authors), Kagi, CCBill and so on. Another advantage of using third party payment platforms, especially for small business owners, is that many consumers prefer giving their credit card information to these popular payment gateways than to just any website.

On the other hand, you can place adverts on your website and make money on a regular basis. You can look for sponsors and place their adverts on your domain or make use of a third party. There are third party companies that act as links between advertisers and publishers. Some popular ones are CommissionJunction, ClickBank, Bidvertiser, Clicksor, Google's AdSense, just to mention a few. There are 3 major types of advertisements that you can put on your website - pay-per-click (PPC), pay-per-thousand impression (PPM) and pay-per-action (PPA).

Pay-per-click (PPC) Adverts : If you put these types of adverts on your domain, you will be paid anytime your visitors click on them. The amount you will be paid is determined by the keywords associated with your site and/or the third party company you are using. While some use bidding processes to determine cost-per-click (CPC) for advertisers, others have fixed rates. For example, Google's AdSense program makes use of a sophisticated bidding process to determine CPC for different keywords, hence, a keyword may cost more than another on its platform. The CPC will determine the amount that will be paid to you and it is usually a percentage of it.

Pay-per-thousand impression (PPM) Adverts: With this type of advert, you are guaranteed payments for just running adverts on your web domain. It is calculated based on one thousand impression (M in Roman numerals) and that is why it is referred to as pay-per-thousand impression. The cost-per-thousand impression (CPM) to the advertiser is determined by the third party company you decide to deal with and this will determine your pay-per-thousand impression.

Pay-per-action (PPA) Adverts: This is also referred to as affiliate marketing and carries the highest rate of commission compared to others mentioned above. PPA adverts reward you when visitors to your site take actions regarding the adverts. The action could be buying a product/service (pay-per-sale) or registering for a program/package (pay-per-lead). Another advantage of a PPA advert is that its revenue could be recurring. For example, if you are promoting a good or service that requires renewal, you may get a commission anytime a customer carries out a renewal. Commission from PPA adverts could either be a fixed percentage of the sale or a fixed amount and this will be indicated on the website of the third party company.

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Wednesday, September 16, 2015

How To Build Quality Safe Links To Your Website

For your website to succeed on the World Wide Web, it must be visible to search engines (SEs) so that it can show up in good positions on their search results. Search engine (SE) traffic cannot be overlooked because of its high earning per click (EPC) and conversion rate. That is why experienced webmasters are involved in search engine optimization (SEO) in order to boost the page ranking (PR) of their websites and be more visible to SEs. One of the top SEO strategies is link building and according to Google, a link to your web page is a vote of support for it  and the higher the quality of the links, the better the ranking of your website will be and the better it will show up in search results. However, you need to follow safe techniques when building links to your site so that you don't get penalized by SEs and you will discover these techniques if you read on.

Do Not Spam: In times past, webmasters were of the habit of submitting their links to thousands of article directories, web directories, press releases and so on. With Google's Penguin, it is no more safe to do such things in order to avoid being penalized. The safe way to do it now is to submit your articles as well as links to few directories with high page rankings and you should not submit one article to multiple directories. It is very important for you to make use of article directories that manually approve contents and software for article submission should be avoided.

Do Not Be Involved In Anchor Tag Spam: If you use the same anchor tag on thousands of websites, it would be seen as as spamming by SE robots and your website may be penalized for it. Consequently, you should make use of different anchor tags on different websites in order to make it look natural because only natural organic link can boost your ranking.

Earn Links: Earning links means posting good contents on your website or blog so that a lot of people will love to link to them. Be original, write what has never been written before, carry out an in-depth research, help people with your write-ups and before you know it, you would have earned a lot of natural links. You can also earn natural links by promoting your contents to the right people especially those who have a track record of covering information related to your post.

Get Links From High PR Social Media Sites: Profile pages on top social media sites like Facebook, Twitter, Google+, LinkedIn, Reddit, etc, are good sources of natural safe links. You only need to create user profiles on them and add links to your homepage. Regular social media posting is also very effective in link building because SE robots monitor the social media very seriously these days. Try as much as possible to promote your posts regularly on the social media and leave links to your blog/website.

Guest Blogging Is Safe: Look for high PR blogs that are related to your keywords and propose to contribute to them. Your contributions should be of high quality so that top bloggers will be able to publish them. Guest blogging is very effective in giving you natural quality links especially if the blogs you want to contribute to are of high authority.

Blog Commenting Helps: Blog commenting may seem simple but it's not really so. For your comments to be published on high quality blogs, they must be of high quality and relevance. Look for related blogs of high quality and drop your comments there leaving links to your website. If they are published, you have succeeded in building quality links without much effort but with great sense.

Feature Others: By featuring others on your blog, you would be encouraging a lot of natural link flow. This is because those you featured would love to link to the page where they are featured and the feature can be in form of interviews, biographies, reviews and so on.

Connect With Social Media Influencers:  Find and connect with social media influencers in your niche so that you can be on their radar. You can use Followerwonk to discover influencers in your niche on Twitter and you stand a chance of getting many authority links through this singular effort.

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Thursday, September 10, 2015

How To Really Create A Search Engine Friendly Website

If you don't make your website to be search engine friendly, it is either you are creating a site for citizens of the moon or it is intended for a set of people here on earth who are very few in number. A search engine is a major traffic source for your website and in order to be favored by popular search engines in their rankings, especially Google, your site must conform to their standard.

Your primary focus should be on building an information-rich site and every other thing will automatically follow. It is important for you to create original, rich and useful contents that will entice many webmasters to link to your site which in turn will boost its popularity. Your topic should be clearly and concisely described by your pages and your keywords (words users would type to locate your pages) should be reasonably included. However, you should stay away from keyword stuffing (over-use of keywords) so as not to be penalized by search engines.

Furthermore, links to your site are very important as they help search engine crawlers to find it. Google specifically makes use of sophisticated text-matching techniques to show web pages that are both important and relevant to every search. As a result of this, links to a page are interpreted as votes of support for it and the page ranks (PR) of these pages where these links come from also add weight to these votes of support. So, the more the quality links your site get, the better its chances of appearing in good positions of search results.

However, it is not advisable to get links in an unnatural way because search engine algorithms have been designed to distinguish natural links from unnatural ones. When you develop quality contents, other sites would love to link to you because your contents would be of great benefit to their visitors. This is a natural link building method and it is very vital for the indexing and ranking of your site. This does not mean that you have to sit down and wait for the links to come, you can solicit for links through guest blogging, article marketing, blog commenting, directory listing, etc. You should try as much as possible to stay away from link buying because it can get you into the bad books of search engines.

Besides, your website should be built with a logical link structure. You should make sure that each page is reachable from at least one static text link. Search engine spiders should not have any trouble crawling your site because if that happens, it would negatively affect its rank. You can make use of a text browser, like lynx web browser, to carry out an examination of your site. If features like DHTML, Javascript, frames, cookies, session IDs or Macromedia Flash do not allow you to see your entire site in a text browser, then it may be difficult for spiders to crawl it.

Moreover, you should be careful with SEO companies that guarantees high ranking in search results. While some can help in boosting your site's flow and content, others make use of misleading tactics in order to trick search engines. If you fall into the hands of any of these individuals or companies and your domain is linked to any of their deceptive services, search engines could ban your site from their indexes.

It is also important to avoid the use of images to display important names, contents or links because search engine crawlers cannot recognize texts contained in graphics. You should make use of regular HTML to format your main content and keywords on your page and if this cannot be achieved, you can make use of the ALT attributes. You should also avoid the creation of duplicate contents on your website. Duplicate contents are multiple copies of a page under different URLs and they can negatively affect the ranking of your site. The crawlers favor originality and anytime they discover duplication, they tend to favor the first to be published while other duplicated ones are lowly ranked.

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Wednesday, September 2, 2015

How To Start A Blog With A Free Domain Name

Blogging is a serious business and only those who take it as such will succeed in the venture. You have probably heard that there is so much money to be made in blogging and that is true, but are you aware that there is so much work to be done? I'm not trying to scare you but just trying to lay the facts before you so that you will be able to make a better decision to succeed. Launching a blog definitely requires a domain name (e.g www.yourblog.com) and registering one may seem as easy as ABC but not really so. Why? A lot of juicy names have been taken! On the other hand, you can decide to launch your blog on a free platform like Blogger or WordPress, but you will get a sub-domain (e.g www.yourblog.freeplatform.com) and this is not good for online branding as well as customization. Consequently, I want to expose how you can register a .com domain name for free and host it effectively for optimum blogging experience.

The Basics

For  you to be a successful blogger, there are basic things you need to do. You must carry out a thorough research on the keyword(s) you want to target. This is very important in order to be aware of the challenges ahead and prepare very well for them. Through your research, you will be able to discover the average monthly searches for your keywords on search engines (especially Google), level of competition, average click rates, popularity of a search term over a period of time, trending phrases and so on (read 'Top SEO Tools For A Profitable Website').

You will also need to choose a domain name for your blog and this is where it gets more serious. This is so because majority top names have been acquired. For example, if you will be blogging about 'wedding clothes', the most ideal name for you is 'weddingclothes.com' but I can bet it that the name is already registered. However, when you discover that the name you want to use has been registered already, there are proven ways of ensuring that you register your choice name or something close to it. You can choose other extensions (e.g .net, .biz, .org, etc.) if your choice extension (perhaps .com) is no longer available. You can also do a slight modification to the name in order to make it unique and pass the unavailability test. It is also possible to get the name of your choice by contacting the registrant and negotiate with him/her if he/she will be willing to sell the domain to you (read 'What You Can Do If Your Domain Name Is Taken').

Registering A Free .Com Domain For Your Blog

Since it is not a good idea to start a blog on a free platform, is it a good idea to register a free .com domain? Yes, it is! The .com domain extension is the most popular extension in the world with more than 115 million registration, far ahead other extensions like .net, .org, .biz, etc. As a result of this, the demand for it is very high which makes some people to speculate on domain names. They register names and keep them till those who need them for web development show up. The speculators now sell to the end-users at prices of their choices - in 2010, insurance.com was sold for $35.6 million.

If you are lucky and your choice domain name is available (i.e yet to be registered), you can register it for free with a simple strategy and reduce the cost of starting your blog. What you need to do is to purchase a web hosting service for your blog from a reputable provider that offers free domains. There are different web hosting packages but as a blogger, it is advisable for you to choose a package that has enough file storage and bandwidth allocation because a blog is about contents and traffic. You should also look for a package that has features for easy installation of your choice free content management system (CMS) like WordPress, Drupal, Joomla, ect. There should also be a room for creation of considerable amount of sub-domains in case you want to create subordinate blogs or websites and this can go a long way in boosting your revenue.

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About The Publisher

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Olushola George Otenaike is a webmaster, web developer, domain broker, writer as well as blogger and he has been doing all these since 1999. He is the CEO at Netlink Web Developers, publisher of SoFreeDomains and owns many blogs as well as websites. His areas of interest include science, philosophy and politics.

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