Friday, August 14, 2015

What Is Really The Cost Of Setting Up A Website?

The process of setting up your website begins with the registration of domain names. The cost of domain names varies from one registrar to another and usually with $10, you can register a domain and it is renewable every year. Since a domain name is important for the health and longevity of your website, you should consider its cost when making a budget for your website. It is not advisable to make use of a free sub-domain for your site because of many disadvantages involved in doing so. One of such is that the company that is giving you a free sub-domain may decide to pull out of the business and the implication is that you will lose your business.

In addition, the cost of web hosting needs to be considered when planning your website. Web hosting is that web space where your files will be kept so that anyone can have access to them at any point in time. There are different web hosting packages and their costs vary depending on their features. Your hosting requirement will go a long way in determining the ideal package for you. Some of the factors that affect hosting prices include file storage allocation, bandwidth, number of sub-domains that can be created, database plugins, number of possible email accounts and so on. Typically, the cost of web hosting shouldn't be more than $8 per month and if you choose a yearly plan or more, you will get discounts.

Web design is another process that your website will go through before it becomes operational. The cost of designing a website varies and there are lots of factors that are considered before a web developer will give you a fee. Some of the factors include the number of pages you intend to build, the type of site (eCommerce or blog), number of plug-ins or databases, mobile responsiveness, content creation and management, client training/documentation, client support, testing, etc. However, between $5,000 and $200,000, you should be able to get the perfect design for your website depending on your requirements.

Website promotion is also very vital in this mix. If you register your domain name with the best registrar in the world, host it with a popular web hosting company, get the world's top web designer for it, nobody will know about it if you don't promote it. There are many ways to promote your your website - search engine optimization, search engine marketing, social media marketing, offline advertising and so on. The cost of website promotion depends on the strategy you adopt and it is recurrent. For example, you may decide to go for pay-per-click or pay-per-impression advertising or both. You may also decide to advertise on individual websites of your choice or make use of advertising agencies like Google, Yahoo, Facebook, Bidvertiser, Clicksor, just to mention a few.

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Tuesday, August 11, 2015

How To Point Multiple Domain Names To One Website Without Search Engine Penalty

It is a common practice among webmasters to register many domain names for one website. The reasons for this are not far-fetched - to prevent cybersquatting, to acquire different variations and extensions of the name, just to mention a few. But in order not to be penalized by search engines, the domains that are not developed are usually pointed to the main site and this piece will reveal how you can carry out the process in a safest manner.

Whether you like it or not, you have to register more than one domain for a website and if you want to know why, read 'Why You Need Multiple Domain Names For One Website'. After registering your main site, say 'bat.com', you will also need to register other variations like 'bat.net', 'bat.org', 'bats.com', 'bats.org', etc. You will only need to develop your main site (i.e host, design and promote it) and then point the variations to the main site. Pointing a domain can also be called forwarding or redirection in accordance with the term that your registrar adopts.

Once you login to your domain account at your registrar, you should select the domain you want to redirect and you will be prompted to enter the URL of the domain you are redirecting to. It is very important for you to follow the format provided by your registrar in this regard as some may require the 'http://' prefix while some may be okay with only the 'www' prefix. Furthermore, you will be asked if the redirection is permanent or temporary and in this case, you should choose permanent. Temporary redirection is used for redirecting domains you still hope to develop in future.

The other terms for permanent and temporary redirects are 301 and 302 redirects respectively. So, if you see these during the process, you should not be confused. A permanent redirect will tell search engines that a site has changed address to another one permanently and that all the reputation of the old site should be transferred to the new one. As a result of this, all the backlinks, page rank and other special privileges of the old site will automatically go to the new site. If you choose temporary redirect, you are telling search engines that you are changing address for a while but will be back - I hope you get the logic.

Once you are through with the setting above, you will need to wait for some few hours or days, depending on your registrar, before you will see the result of what you have done. As soon as it picks up, or 'propagates' according to the technical jargon, anyone typing any of the domain variations (e.g 'bat.com') into his/her browser will automatically land at your main site (e.g. 'bat.com), but you need to test it on your own browser in order to confirm.

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Monday, August 10, 2015

Why You Must Be Careful When Buying Domain Names

Domain names are cheap but if you are not careful when buying one, you may end up paying more than you expect. On the World Wild Web (sorry, World Wide Web), there are genuine and dubious people but the line that divides the two is very thin. As a result of this, you should take some necessary precautions when you are purchasing your domain so that you are not short-changed by internet marauders.

Be Careful In Choosing A Domain Registrar

There are some dubious registrars that may want to trick you into parting with an outrageous amount for your purchase. What they do is that if you search for a name on their platform and you did not pay instantly, they would quickly register it and try to sell it to you at a higher price if you later come back for it. Consequently, it is your duty to ensure that you look for a reliable registrar, especially one with a track record. In addition, you should endeavor to pay up instantly for the domain after your search shows that it is available and be on a safer side.

Don't Check Domains With Many Registrars

All ICANN accredited registrars run the same system for domain search, hence, if a name is not available, it is most probably not available on the other. Hence, you should move from one registrar to another trying to check the availability of a name - you may end up in the hands of unreliable registrars. You should only check availability from the registrar you want to buy from and pay up immediately. A name may be available now, but not a few seconds later. You should not check and suppose  that the name is going to be available at some future date while you think on what to do with it. If you don't have a plan for it, do not bother to check its availability . On the other hand, if you really like the name, you can buy it now and plan later - do not check it now and buy later.

Buy Multiple Domains

One domain can never be enough for a website. If your site becomes popular and successful, some people may cyber-squat on it. What this mean is that they will register the same name you registered but in different extensions. For example, if your site's URL is 'cool.com', they may register 'cool.biz', 'cool.net', 'cool.org', etc, and make money through your popularity. But if you register your name in all these extensions yourself, cyber-squatters have no other choice than to watch you succeed.

Be Careful With Forums or Social Sites

It is not ideal for you to ask for opinions about whether a certain domain name is good for the purpose you intend using it for on forum or social media sites. The risk involved in doing such a thing is that someone else may register the name before you do so. You can register as many names as possible and ask your friends or relations on forum and social media sites to make their choices. If you like, you may not renew the ones that are dropped or point them to your main domain. If it is compulsory that you must ask someone before you register a name, make sure you ask someone you can trust.

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Thursday, August 6, 2015

Top SEO Tools For A Profitable Website

Making use of the right SEO tools is very important in running a website that will make you to smile to the bank every month. The following SEO tools will help you build a great domain that will attract heavy traffic and subsequently, heavy profit.

Google Keyword Planner: This is used to search for new keywords and ad group ideas. It will also give you the opportunity to get search volume for a list of keywords in order to measure their popularity. Specifically, you can use it to get average monthly searches and the level of PPC competition of various keywords - low, medium, or high. Google keyword planner is very essential in helping you to choose keywords with high search volume but low competition and be able to pick long-tail keywords which are mostly used by searchers.

Squirrly: This is a WordPress SEO plugin for keyword research right in your post editor. It helps you to discover the best keywords for your articles and finds keywords used by your competitors in addition to showing you phrases that are trending.

Google Analytics: This is used to carry out a detailed traffic analysis of your website. Consequently, you will be able to know the contents of your blog that are most read and work harder to improve them. You will also get information on your site visitors' demographics, location, behavior and so on.

Quick Sprout: Quick Sprout will mainly show you the results for SEO and site speed for any website. It has a social media analysis feature which you can use to monitor the performance of the contents of your competitors. This feature will show you the contents that are mostly shared socially and this will give you an insight into where to expend your energy.

Keywordtool.io: This is a free keyword tool that lets you know what people are searching for on Google. It makes use of Google's Autocomplete to provide users with top keyword ideas by producing over 750 long-tail keyword suggestions. You can also export the data to a spreadsheet so that you can examine and further categorize it.

Google Trends: If you want to know the popularity of a given search term over a period of time, Google Trends is ideal for you. It will show you how people are often searching for a keyword and where they are searching from. This tool will assist you in staying ahead of competition. You will be able to use the keywords that are perfect for your content strategy and the ideal region to target. There are many search-related features in Google Trends like trending on searches, trending on YouTube, Top Charts, Explore and so on. You will also see events and topics that are trending at certain times of the year so that it will be easier for you to create a yearly editorial calendar for your content marketing campaign.

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How You Can Boost Your Search Engine Ranking

Improving your search engine (SE) ranking will increase the number of visitors to your website. Google is the most popular SE in the world and if you know how to position your site for quality ranking by Google, your traffic situation will never be the same again. There are lots of factors considered by Google before ranking a web page and if you care to read on, you will discover them.

Quality Contents: Contents is king, hence, creating quality, original contents is very vital in boosting your ranking. You should not copy/paste from the web and contents of your pages must be distinct. Duplicating contents on your site is a sin according to Google and avoiding that sin is the beginning of wisdom. It is very important to make use of relevant keywords in your contents and this must be done reasonably. Keyword stuffing is also a sin, consequently, your keyword density should not be more than 4%. You should also incorporate images into your contents because they count. If you visit Google, you will discover that there is the image search section and this goes a long way to show how important images are in searches.

Backlink Strength: A link to your site is like a vote of support or rather a 'like', using the social media term. The more the number of quality links to your domain, the higher its ranking will be. Getting quality links is not a piece of cake, there are proven strategies that you can use and will not get you into any problem. Some of them are link exchange, article marketing, guest blogging, blog commenting, forum posting, just to mention a few. It is very important to avoid buying links because doing so can get you in the wrong books of search engines. Your links must come from relevant websites in order to have the desired weight and you should use your keywords as anchor texts (texts that carry the link) most times but not at all times.

Get Social: Social media engagements  affect search engine rankings these days. Due to the popularity of social networking in today's world, SE robots analyze the social media popularity and engagement of websites and use the metrics as part of their ranking parameters. Your website must be present on top social media sites and be engaging to fans, followers and friends. You should avoid spamming because it can irritate your fans and followers. Post stuffs that will be beneficial to them and they will be glad they are following you.

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Wednesday, August 5, 2015

How You Can Boost Your Social Media Presence

Everyone loves to be represented on the social media because that is where the action is these days. However, if you really want to succeed on the social space, you need to play the game according to the rules.

Understanding the needs of your audience is very crucial in engaging them. If you know their preferences, it would be easier for you to engage them because you will have an idea of what they love reading. It is also important to create valuable contents on your blog and social media (SM) accounts. This will go a long way in showcasing your business as well as website thereby bringing in more customers and money for you.

Furthermore, do not limit your engagement to posting alone, share others' posts, like them, re-tweet them, comment on them and you will discover that you are winning their hearts. Remember that you are not the only one they are following or are friends with, hence, in order to keep them and even get more followers and friends from them, you need to keep them engaged on all angles.

Besides, optimizing your SM accounts will boost the search engine ranking of your website. How do you optimize your SM account? Very simple! You only need to ensure that the keywords that are related to your business are often used on your SM accounts. You should also not rely only on popular SM sites like Facebook, Twitter, Google+. etc, spread your wings to others but make sure that they have good Alexa rankings (i.e enjoy considerable amount of traffic).

It is important to post regularly on your blog and share on your SM accounts. Regular posting on the social media is very effective in boosting traffic to your website and if you want to make it easier, you can schedule your posts. Consistency is very vital in SM campaigns just as it is in traditional public relations and advertising. Your reputation management is better carried out on SM than on any other platform. You can read customers' complaints, respond to them, tackle them fast and effectively, etc. Tackling their problems fast will boost your reputation as well as that of your business and majority of them will like to come back to do more business with you.

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How To Really Boost Traffic To Your Website

Your website needs traffic to survive online and there are many ways of getting it. In this piece, I will share some proven, effective methods that can boost the number of visitors to your website every month.

Take On-Page SEO Seriously: It is very essential for you to optimize your contents for search engines. Traffic from search engines (SE) remains your best bet because of its high volume and conversion rate. As a result of this, you should give top priority to on-page SEO tactics like meta description, internal links, keyword targeting, etc. However, you should avoid keyword stuffing as much as possible so that your site is not punished by the search engines, especially 'the almighty' Google.

Don't Forget Off-Page SEO: Off-page SEO is very important because search engines consider it when ranking websites. You should get backlinks from websites with good page ranking (PR), post regularly on top social media sites so that your PR will go up in order for your traffic to increase.

Consider Paid Advertising: If you can afford it, you can consider advertising on search engines, social media sites as well as other websites and this will guarantee instant traffic for you. There are different advertising plans like pay-per-click (PPC), pay-per-impression (PPM) and so on. Your budget will determine your choice and advertising strategy.

Be Active On The Social Media: If your website does not have a blog, create one and start promoting your contents on the social media. Social media engagement is a very powerful way of boosting traffic to your site since majority of internet users cannot do without visiting their social media pages everyday. In addition to regular posting, you should actively participate in community activities. You can join discussion groups of interest and take part in discussions, like posts, favorite tweets, re-tweet, answer questions, comment on posts and so on.

Don't Forget Email Marketing: The traditional email marketing is still relevant in today's world. We all have emails and probably check them everyday despite the advent of the social media. Consequently, you should make use of the right email marketing tactics to increase traffic to your site - include an opt-in list on your site and blog, send mails about new contents, products or services, avoid spamming, etc.

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Tuesday, August 4, 2015

How To Choose The Right Social Media Strategy For Your Domain

As an internet domain owner, you are faced with the challenge of choosing the perfect social media strategy for your website. In today's digitally socialized world, the need to create a positive social presence can never be overemphasized.

You will be tempted to sign up with so many social media sites because many of them are around these days, but you need to know the ones that will give you the desired result. Facebook, Twitter, LinkedIn, Youtube, Google+, Instagram are very popular and if you want add other sites to this list, you must be sure that success is possible. One simple way of discovering this is to monitor the social media campaign of your competitors. If one of your competitors is on a certain social site, then it is probably a good place for you to be.

In addition, it is important for you to have a social media plan. The era of experimenting is gone and if you check the Alexa analyses of websites, you will discover that a lot of website traffic come from the social space. Without a concrete plan, it would be difficult for you to track, monitor and measure your progress effectively on different social sites. You should be able to identify the strengths and weaknesses of each social platform you are using so that you will be able to optimize your performance on each of them.

It is also important to note that success on one platform may not translate to another platform. The social media is a dynamic space and you need to understand its dynamics in order to succeed. Your manner of communication on each platform must be unique and in accordance with its features. At times, you may decide not to repeat a successful campaign just because it is too costly, challenging or not predictable.

You need to keep pace with development on the social media space because, as I said earlier, it is dynamic. You should discover new features and make good use of them in order to take your business to the next level. One of the attributes of successful people is networking and the best place to network these days is through the social media. Hence, let your domain be properly felt on the social media space.

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Getting It Right Online With The Right Domain Name

Getting the right domain name for your website is as important as giving the right name to your child - it's going to have a lasting effect. Consequently, you should place top priority in coming up with a name that will have a positive impact on your online campaign. The following tips will help you greatly.

It is very important for you to list about five phrases or terms when searching for a name. The phrases or terms should be related to the major purpose of your website (keyword) and you can pair them or add prefixes as well as suffixes to them in order to come up with a great domain. In addition, you should be unique when naming your site and avoid misspelled, plural or hyphenated versions of established websites. This can land you in a legal mess, especially if the name you are hyphenating has been trademarked.

Furthermore, if you are concerned with branding, type-in traffic or name recognition, you should consider the .com extension for registration. This is because many internet users believe that the internet is all about .com which is actually not the case, but will you be there to explain to them? Hence, you should try your best to get the .com, but if you are unable to do so, the .org, .net, .info, .biz and the new gTLDs like .photography, .design, .band, etc, will equally be of great advantage. You should make sure that you use easy-to-spell words. You won't want to discourage your visitors from sharing your site to others or returning back, hence, take note of your spelling.

Besides, you should be able to create an impression with potential visitors when they come across your domain name for the first time. They should be able to guess the theme of your site by merely seeing the name. As much as possible, you should try to avoid hyphens and numbers so that you don't confuse your visitors or direct them to another website.

Do not forget to set yourself apart online. This is called online branding and no matter how important it is to include your keywords in your name for SEO purposes, it is also important to go on some extra name tweaking in order to be unique. Online branding is very essential for your business and if you want to get the branding right, you must get the naming right.

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About The Publisher

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Olushola George Otenaike is a webmaster, web developer, domain broker, writer as well as blogger and he has been doing all these since 1999. He is the CEO at Netlink Web Developers, publisher of SoFreeDomains and owns many blogs as well as websites. His areas of interest include science, philosophy and politics.

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