Blackberry is changing its focus to mid-range Android gadgets, will release two this year

Blackberry CEO, John Chen said in a meeting with The National, that their first Android cell phone, the PRIV didn't work out quite as well as they trusted, and that they have two more Android cell phones in the pipeline. "The way that we turned out with a top of the line telephone (as our first Android gadget) was most likely not as insightful as it ought to have been."

PRIV_Angle8

That quote in that spot, lets you know everything you need to think about the condition of things at the Canadian-conceived organization at this moment. In the event that you read my audit of the PRIV, you'd recall that my decision was that it was a really decent telephone, with smart thoughts yet they wouldn't move numerous units until the value began to drop. (It has).

Blackberry sold 600,000 telephones in its last quarter, and hasn't said what number of those are the PRIV. My estimate? Not very numerous (more on that later). You ought to most likely push out more than 600,000 units in the initial three months, in the event that you even long for hitting 5 million before the year's over. Yet, Mr. John Chen is still entirely sure he can figure out how to make the cell phone arm of the business beneficial once more. Fingers crossed.


To spare them, he's taking a gander at discharging two new gadgets this year, bits of gossip say. (It's verging on like the blurrier the picture, the more esteem it holds as a break). Code-named the Rome and the Hamburg, they will both focus on a sub-$500 value point.



One moment; this value range accompanies its own particular arrangement of one of a kind difficulties. Along these lines, I'm not very hopeful about their odds if Blackberry thinks mysteriously bringing down the cost of their gadgets will make the agony leave. Afterall, isn't that what EVERYONE else is doing?

Lower costs, expand specs, rehash.

Before long, the space gets to be swarmed and you wind up getting sucked into an endless race to the base. Discussing the base… we should discuss PRIV deals. While surveying the PRIV, I saw that making a Blackberry run Android included posting Blackberry-particular applications on the Google Playstore, and as with all Play Store applications, you could perceive what number of individuals were running the application on their telephones. The introduce rely on Blackberry-particular applications at the time, was 10,000+, which is doled out to applications that have been introduced on somewhere around 10,000 and 50,000 telephones.