In order for your website to rank well on search engines, you should include choosing the perfect domain name in your SEO strategy. A lot of search engines, including Google, tend to give weight to keywords in the domain name, hence, it is a good idea to consider the following points when selecting a name.
The uniqueness of a name is very important as it gives a brand value to the name. You should avoid registering domains that are similar in URL to one another or by adding hyphens to an already registered name. Creating an online brand for yourself is very important, consequently, keywords should be used creatively in domain names. The best strategy is to add a word to the beginning or the end of the keyword in order to make it unique. Look at these examples and you will get the idea of what I mean; ixwebhosting.com, flightscity.com, sofreedomains.com, domainnamewire.com, etc.
If you are purchasing a domain from the secondary market (e.g Sedo, Godaddy, DomainNameSales, etc.), you should ensure that it is in the good books of search engines, especially Google. It is advisable for you to stay away from penalized sites so that you won't spend all your time and money in fixing them. In addition, the name must include keywords and be unique. It must also be linkable because if it is not, it will be difficult for you to boost its link profile and page rank.
Your SEO strategy begins with choosing the right domain name and if you get it right at this stage, your online adventure would be meaningful. As part of your SEO strategy, your name should not be taken lightly as it can make or mar your online campaign.
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