You need to register a domain name before your website can hit the ground running. The registration can be done in different ways depending on what you experience during the registration process.
Typically, domain name registration is carried out
through ICANN accredited registrars. You will first have to check the
availability of the name you want to register and if it is available, you will
go ahead with the rest of the process. If it is not available, there still many
options for you to take.
You can modify the name in such a way that it will scale
the hurdles of availability. For example, you can add an ‘s’ to the name, if
possible, or change it to another tense. Another way of scaling through the
unavailability hurdle is to register another extension of the name. The .com
extension is the most popular among registrants because it is well-known
worldwide more than other extensions. However, registering your domain in other
extensions like .net, .biz, .info, .org, etc, will not deter you from having
visitors once you optimize your website for search engines.
Moreover, you can take advantage of new generic top-level
domains (gTLDs) to beat unavailability hurdle. A lot of new gTLDs are released
in relation to different professions, industries and interests. For example, there
is the .design for those in that type of industry, .photography for those in
that type of industry, .science, .plumbing, .guru, .boutique, .academy and so
on. You should identify the extension that is related to your industry and go
ahead with the registration.
You can also strike a free domain name registration deal
if you know the tricks of the game. Some registrars will give you a free domain
if you purchase, at least, an annual web hosting plan. The free domain that you
will get is a top-level domain of your choice and not a sub-domain. You will
get full access to DNS (domain name system) and be able to manage it
appropriately, which is not possible if you get a free sub-domain for your
website.
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