Multiple domain name registration for one website is usually practiced by smart webmasters because of its many advantages. If you want to launch a business website and you don’t register multiple domains for it, you will be losing a lot of revenue to those who know how to exploit the cyber space. Let me get down to the details so that you will know what I’m talking about.
If for example, your business is cake baking and selling
(to make the illustration simpler), you may consider registering a domain name like
‘cake.com’. During the process of registration, you will discover that some related
names will be suggested to you for registration as well. It is very important for
you to pick some of these names because of the many benefits therein which are
about to be unveiled. In fact, you can get free domain name registration if you
choose an annual web hosting plan during registration.
One of the benefits of multiple domain name registration is
that it will not allow your competitors to register similar names which may draw
customers to their websites instead of yours. For example, your competitors may
register ‘cakes.com’, cake.net’, ‘cake.info’, ‘caake.com’, etc, in order to create
something similar to yours and benefit from your popularity. Imagine spending a
lot of money and time on optimizing your website only for some smart guys to be
reaping where they did not sow.
Furthermore, multiple domains will drive more traffic to
your website since you will forward all these related names to your main
website. Also, you will capture the misspellings of your name instead of driving
visitors to someone else’s site or an error page. You will also give your
customers more ways to find you online. For example, I use
commissionjunction.com a lot and anytime I want to visit the site, I always
type cj.com which takes me to the main site. If the company had not registered cj.com,
I would have to be typing the long words anytime I want to visit the site which
may not go down well with me at all times.
You can also use multiple domain names to promote
different products and services. This will boost your income and give you the
opportunity to protect your online identity. If you are registering a brand
name, it is very essential for you to protect the name through multiple domain
registration. Brand names, especially ones trademarked, should be adequately
protected because the process of getting a trademark is costly and cumbersome. As
a result of this, adequate provision should be made for protecting your
trademark so that its online exploitation will be prevented. You will also
create a dynamic online identity through multiple registrations which will
eventually lead to more profitability for your business.
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